In today's marketing strategies, Social Media is naturally included. But some companies may find it difficult to associate their own brands and integrate them using Social Media.
Before Social Media came into play, we never thought of the need to design squarish logos required for such channels. Some traditional brands may have needed to redesign their logos into a square format in order to achieve requirements set by social media such as Facebook and Twitter.
So if you're in the process of re-branding or branding a new company or institution, keep the following ideas in mind whilst drafting your logo:
- Aspect Ratio: Try to maintain a 1:1 aspect ratio (or similar) to make sure that your logo is compatible with social media thumbnails used mainly in Facebook, Twitter and Youtube.
- Less & Separate Text: You should separate text from graphics, and allow the logo to be identifiable even without the name 'written' below or next to it. In this manner, the graphic part should be used for social media thumbnails. This will also help you when designing other graphics related to your brand.
- Keep it simple, with 2-3 colours: In today's world, the simpler the better. This will help your logo to stand out in complex images, such as the one shown above.
- Consistency: The same logo should be used throughout all media channels, including traditional, for uniformity's sake.